Card expiring
Card expires within 30 days. Both pre-expiry reminders sent. Customer hasn't updated.
The signal
Card expires within 30 days. Both pre-expiry reminders sent. Customer hasn't updated.
What to do
Send a personal nudge referencing the exact last-4 and expiry month.
Drawer action
Email customer (pre-filled friendly nudge, no blame language).
Email strategy
Short, conversational. Mentions card ending in last-4 and exact expiry. No 'payment failed' subject line.
Snooze default
3 days. If no update, escalate to a phone call.
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