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Playbook

Expired card

Card expired and the latest charge attempt failed.

The signal

Card expired and the latest charge attempt failed.

What to do

Confirm the card is genuinely expired (not a typo) and email asking for a new card.

Drawer action

Email customer (past-tense, one line on what happened, link to update).

Email strategy

Acknowledge the failed charge once, don't repeat it. Lead with the update link.

Snooze default

2 days.

Chaser does this automatically

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Insufficient funds