Cancel page branding

Page theme

Choose Dark or Light. Dark is the default. The theme controls the base background and text colors across the entire cancel page.

Color pickers

Three colors are configurable:

Accent color:      Primary color for buttons and
                   selected states. Use your brand
                   primary. Format: #RRGGBB hex.

Background color:  Page background behind the card.
                   Format: #RRGGBB hex.

Card color:        The card that contains the cancel
                   form. Format: #RRGGBB hex.

Click Save branding after changing colors. Invalid hex values show a toast error.

Logo

Upload a PNG, JPG, WEBP, or SVG up to 2MB. Leave blank to use your profile logo. The logo appears above your company name at the top of the cancel page. Recommended size: square, at least 120x120px.

Generate copy with AI

The AI copy generator writes a headline and subheadline in your brand voice. Select a tone, optionally enter your website URL, and click Generate with AI.

Tones available:

  Founder-Style       Warm, personal, direct
  Standard Corporate  Professional, clear, polite
  Direct & Urgent     Firm, action-oriented, crisp
  Concierge           Helpful, customer-success oriented

If you have a verified custom domain, chaser.cash fetches your website automatically to write more relevant copy. Otherwise enter your website URL in the optional field. Click Use this to apply the generated copy or Regenerate to try again.

Headline and subheadline

Write your own headline and subheadline using personalization tokens:

{{first_name}}    Replaced with the customer first
                  name at render time

{{company_name}}  Replaced with your company name

Examples:

  Headline:     "Wait, {{first_name}}, before you go."
  Subheadline:  "You're about to cancel with
                {{company_name}}. Tell us why."

Max 500 characters each. Click Save branding to persist.

Continue button label

The button customers click to proceed after selecting a reason defaults to Continue. Change it to match your product voice:

Examples: "Continue", "Next", "Tell us more",
          "Submit feedback"

Max 80 characters. Click Save branding to persist.

Cancellation reasons

Seven default reasons are always shown: Too Expensive, Not Using, Missing Features, Switching, Temporary, Bug, Other. Add custom reasons that are specific to your product:

Examples: "Closing my company"
          "Seasonal pause"
          "Switching to annual"
          "Data is not accurate enough"

Custom reasons appear after the default reasons. Max 20 custom reasons, each up to 64 characters. Click Suggest with AI to get 5 AI-generated suggestions based on your product.

Host on your own subdomain

Show cancel.yourcompany.com instead of chaser.cash in the browser. Custom domain setup requires a DNS CNAME record pointing to cname.chaser.cash. Read the custom domain setup guide.

Preview updates as you edit

The live preview panel on the right side of the Cancellation Recovery tab updates instantly as you change branding settings. You do not need to save to see changes in the preview.

Device toggle

Switch between Mobile and Desktop preview using the toggle at the top right of the preview panel. Mobile is the default since most customers cancel on mobile devices. Click Reset preview to return to the first step of the cancel flow.

Changes not appearing on the real cancel page

The live preview updates instantly but the real cancel page only updates after clicking Save branding. Confirm you clicked Save branding after making changes.

Logo not showing

Check the file is PNG, JPG, WEBP, or SVG and under 2MB. If the logo still does not appear after uploading, clear your browser cache and reload the cancel page.

AI copy generation not working

The AI generator requires your company name to be set in your workspace profile. If the generator returns an error, check that your company name is saved under your profile settings and try again.