Playbook
VIP — no email sent
High-value invoice that was held back from automated dunning by design.
The signal
High-value invoice that was held back from automated dunning by design.
What to do
Personal outreach from a named human (founder or account owner). Never a template.
Drawer action
Email customer opens a BLANK composer — write it yourself.
Email strategy
No template. Reference the relationship. Offer a call before mentioning the invoice.
Snooze default
7 days, then escalate to account owner.
Chaser does this automatically
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